FREQUENTLY ASKED QUESTIONS

Who is Onset Financial? 

Onset is one of the largest independent, direct funding sources in the equipment finance industry.

Founded in 2008, Onset specializes in mid-to-mega ticket transactions ($1M+),  including many deals that have exceeded $100 million, demonstrating both scalability and the ability to deliver significant impact. The company operates under a unique business model that primarily originates deals directly with end users. 


Onset has originated over $5 billion to date, $1 billion in 2024 alone, and currently holds $2.1 billion on its balance sheet.  

How did Onset become connected and interested in Channel and its subsidiaries? 

Onset and Channel leadership are members and active participants of ELFA. In early 2023, key members developed a relationship and began exploring opportunities to share learnings and work together. 

What is Onset’s ownership structure? 

Onset is a privately held, independent equipment lessor specializing in mid-to-mega ticket transactions. It was founded and is wholly owned by Justin Nielsen, Chief Executive Officer. 

Does any other entity have ownership of Channel or its subsidiaries? 

No other entities are attached to Channel or its business divisions other than Onset. 

What does this mean for Channel’s Leadership or the team that I work with? 

Channel and its brands, leadership teams, and employees remain in place and will continue to drive the business forward. Further, Channel remains steadfast in its Partner commitment that your customer is always your customer; data will not be shared or leveraged by Onset or any of its other entities.

Does this mean you’ll be opening your credit box? 

Channel will continue funding deals it believes will have strong performance potential. Over time, the company will assess opportunities to deepen its purchasing strategy. Currently, their focus is to secure the right deals with the right partners and operate in areas where banks and others may not be able to.