Rob Ceribelli, President, joined Channel in 2023, adding over 20 years of financial services leadership experience to his role with the company.

Ceribelli assumes pivotal responsibilities for the daily operations, optimizing processes, managing resources, and implementing strategies that enhance overall efficiency and profitability throughout the company. He takes ownership of the control framework, operating rhythm, and profit and loss across business units to ensure the attainment of Channel’s objectives, ultimately ensuring it is well-prepared to support the successful execution of broader plans and strategies.

With a career rooted in finance, sales, marketing, operations, and general management, Ceribelli’s approach as a leader is characterized by energy, results-orientation, and a people-first mindset. Having spent 14 years with GE Capital, followed by 20+ years at De Lage Landen including significant time overseeing business operations across the UK & Ireland. As an active advocate for the Equipment Finance industry, he currently serves as Chair of the ELFA Small Ticket Business Council Steering Committee.

Ceribelli studied finance at Indiana University of PA and later earned his Master of Business Administration from Villanova.