Kristi Schon joined Channel in 2021 and currently serves as Chief Marketing Officer. In her current role, Schon leads brand innovation and strategic planning, spearheading all communication and creative initiatives to drive partner engagement, loyalty, and achieve sales and profitability objectives.

Schon brings 20+ years of experience from the marketing agency sector to her role. Throughout her career, she has led top-tier marketing account teams for Fortune 500 consumer package goods companies across diverse retail and consumer categories. Her expertise spans traditional print and digital advertising, data-driven communication solutions, performance analytics, public relations, social media marketing, and more. She played a pivotal role in shaping and elevating brands for major retailers and companies, including Walmart, Target, Amazon, Hormel Foods Corporation, Nestle Nutrition, and Campbells Soup Company. At Channel, Schon leverages her extensive marketing experience and forward-thinking approach to drive impactful results and foster meaningful partnerships with valued partners and customers.

Her commitment to the advancement of the equipment finance industry is evident through her active participation in Communications Committees for both ELFA and NEFA, the NEFA Conference Planning Committee, in addition to panel participation in various marketing webinars and education sessions across industry organizations.

Schon earned a Bachelor of Arts from the Journalism School at the University of Minnesota-Twin Cities.