Adam Peterson co-founded Channel in 2009 and currently serves as Managing Director. Peterson leads a cross-functional team including operations, credit, and sales, with responsibility for managing equipment finance partnerships from relationship development, through originations, efficiencies, and portfolio performance.

Peterson began his finance career with Channel, with prior role as Senior Vice President of Sales. In addition to his sales leadership at Channel, he serves on the Board of Directors of the National Equipment Finance Association (NEFA).

Peterson holds a Bachelor of Arts degree in financial economics from Gustavus Adolphus College.